Currently in Bali, Indonesia · GMT+8

Performance marketer who loves film.

Paid media
Funnels
CRM & email
SEO
Branding
Analytics
Web
Content
AI

I'm Habib, Abim for short. I build the funnel and run it: paid media, CRM, email, SEO and the website, with the numbers read every week. When the brand needs content, I write it, shoot it and cut it myself. Luxury hospitality, real estate and the factories behind them.

Watch showreel →See the work

Showreel 2026

Content that sells the place.

Resorts, villas, modular homes and the factory floor behind them. Twenty seconds from sixteen films, all made in-house.

Escape Nomade · La Casa Modular2025 to 2026

Eight moments in twenty secondsSixteen films, all in the index below

In numbers

Marketing that shows up in the CRM.

Typical monthly and weekly run rates, not best days.

EN & LCM700+inquiries a month from Meta, email and WhatsApp

EN & LCM~85%of new sales prospects came from marketing

EN & LCMIDR 50M+paid media managed a month, Meta, Google, LinkedIn

GYMNASIUM1,500+inquiries in one month, October 2026

GYMNASIUM20K+website visitors a week

EN & LCM6,700+email contacts in the database I built

Indonesia Miner1,450+conference delegates marketed to

Indonesia Miner75+exhibitors and sponsors handled as B2B accounts, 2024

Sources: EN & LCM monthly reports Aug to Sep 2026, GYMNASIUM GA4 and inquiry source sheet Sep to Oct 2026, Indonesia Miner 2024 event totals.

Featured 01 · Documentary · 2:45

A factory that outgrew itself.

The biggest story from Escape Nomade: 250+ craftsmen in Banyuwangi, a new production hall, and buyers in 55+ countries watching.

01 · Scale

Hundreds of hands, one roof.

250+ craftsmen build export tents in Banyuwangi, East Java, for hospitality projects in 55+ countries. The brief: show the size of the operation to buyers abroad without it feeling like a corporate tour.

02 · The build

A new hall on open ground.

Steel columns going up next to the old halls, set by the crew by hand. The expansion is the spine of the story, so the film keeps returning to the site as it grows.

03 · Craft

Close on the hands.

Fabric cut and sewn, frames welded, wood finished. Every department gets its moment, and the pace of the floor sets the pace of the edit.

04 · From above

Pull back and see it whole.

The aerials tie it together: the existing halls, the new hall and the land around them. The drone pulls back over the roofs for the final shot.

01 · Scale

Documentary · Escape Nomade · 2026Open on Google Drive ↗

Featured 02 · A series of three

One house, three films.

One modular home, told three ways for three moments in the funnel. The build film earns trust in the process, the before and after proves it, and the cinematic tour makes people want to live there.

Scroll or swipe

01 · Behind the build0:44

From a 3D render to the real houseThe architect's model, then the same angles in timber and glass.

02 · Before & after0:45

The same plot, before and afterEmpty land from the air, then the finished house, matched shot for shot.

03 · Architecture film0:50

The cinematic tourThe finished home at its best hour, made for the website and the sales follow-up.

Three films, one plot: the model, the proof, the dream.

All films · 16

The full reel.

Hover to wake a film up, click to watch it. Sixteen films from 2025 to 2026, sorted by what they're for.

Work

Where the numbers come from.

Four roles, from mining conferences to luxury tents. The cards stack as you scroll; open any one for the full breakdown.

Nov 2025 to Nov 2026Escape Nomade & La Casa ModularHead of Marketing (Marketing Manager)Luxury tents · prefab homes · Bali & Banyuwangi

Ran marketing for a tent manufacturer exporting to 55+ countries and its modular-home brand. I modernised the system, built the funnel and made the content.

700+inquiries a month, tracked by channel and brand

~85%of new sales prospects from ads, website and email

12person marketing & production team led

Full breakdown

Owned paid media across Meta, Google and LinkedIn (IDR 50M+ a month incl. tools) and ran market-targeted campaigns around international events.
Moved ads, SEO and both websites to monthly, data-driven optimisation, replacing campaign changes every six months.
Introduced a CRM with central data storage and an inquiry dashboard for the CEO and GM.
Rebuilt website features: new home pages, a 4-step order process, 8 new portfolio projects and a catalogue request flow.
Opened Southeast Asia, South America and the Middle East: dedicated Latin America accounts and a Southeast Asia WhatsApp campaign.
Launched email marketing (6,700+ contacts, monthly newsletters for both brands) and monthly management reporting.
Wrote and directed the brand films and coordinated the Desa La Casa Modular 360° virtual tour at no extra cost.

Jul 2026 to nowGYMNASIUMMarketing ManagerHigh-end wellness & fitness club · Ubud

A one-person marketing department for a premium gym: website, search, ads, partnerships and reporting, with every inquiry logged by source.

1,500+inquiries in October 2026

~83%of them came via Google Maps, social, the website and AI search

20K+website visitors a week

Full breakdown

Website, SEO and AI-search visibility: Journal articles every month, ChatGPT now sends visitors every week.
Google and Meta ads, TripAdvisor and Google Business Profile, the single biggest source of inquiries.
Every inquiry is logged by source (Google Maps, social, referral, website, AI search), so the budget follows what works.
B2B partner program for coworking spaces, hotels and local businesses, with outreach to 130+ businesses in Ubud.
Numbers-first weekly reports for the owners, and leading the GymMaster member-app rollout.

Feb to Oct 2025Summerhouse BaliHead of Marketing & Creative LeadVilla management & short-term rentals

Creative direction and social growth for a villa company that has managed 50 rental properties and welcomed 1,000+ guests.

320K+monthly Meta views

50rental properties (company total)

1,000+guests welcomed (company total)

Feb to Dec 2024Indonesia Miner & Djakarta Mining ClubDigital Marketing ExecutiveMining conferences & B2B events

Digital marketing for the country's mining conference and its business club: six events a year and a weekly industry bulletin.

1,450+delegates at the main conference

75+exhibitors and sponsors handled as B2B accounts

2,500+weekly bulletin readers

Nov 2023 to Feb 2024Algorithmics IndonesiaTrial Class Manager · 35%+ trial-to-paid, 4 months running

2021 to 2023Magnus ApparelCo-founder & CMO · ~5,000 orders on Shopee

2020 to nowFreelanceDigital marketing & video for small businesses

Email marketing

Newsletters that get opened.

Two campaigns from each brand I have run email for: launches and news for Escape Nomade and La Casa Modular, villa drops and offers for Summerhouse, and the weekly mining bulletin at Indonesia Miner. Built in Mailchimp, from the list to the send. Hover to read, click to open the live campaign.

6,700+contacts in the EN & LCM database, built from zero

13.7%average open rate, Aug to Sep 2026 newsletters

+717net new contacts in two months

2,500+weekly bulletin readers at Indonesia Miner

How I work

One brief, five steps.

The same person plans the campaign, makes the content and reads the numbers, so nothing gets lost between teams.

Read the data

Audit ads, website and CRM. Find where leads come from and where they drop.

GA4 · Ads · CRM

Build the funnel

Pick the audience and the one message, then the landing page, the lead form and the follow-up.

Meta · Google · Mailchimp · WhatsApp

Make the content

Script, shoot and cut the films and the newsletters the funnel needs.

BMPCC 4K · Resolve · Canva

Launch it

Cut for each channel and put money behind what works.

Meta · Google · Email · SEO

Improve monthly

Report in numbers, kill what doesn't pay, scale what does.

Reports · Tests · CPL

Skills

Marketing, data, web and content.

Eight areas I work in every week, each with the proof behind it.

Performance

Paid media & leads

Meta, Google & LinkedIn Ads
Lead forms & WhatsApp campaigns
Cost per lead & budget pacing
A/B tests on creative

IDR 50M+ a month managed

Funnels & CRM

Leads that don't leak

Landing pages & lead forms
CRM rollout & data storage
Mailchimp newsletters & automations
Member apps (GymMaster)

6,700+ contact database

Analytics

Data you can act on

GA4 & Search Console
Looker Studio dashboards
Meta Events & pixels
Monthly management reports

Weekly + monthly reporting for owners

Web & dev

Websites that convert

WordPress & custom themes
HTML, CSS, JavaScript, PHP
Landing pages & CRO
B.Sc. Informatics Engineering

Order flows, forms, page speed

SEO

Search & AI search

Technical & on-page SEO
Articles & topic clusters
ChatGPT & AI visibility
Google Business & TripAdvisor

20K+ visitors a week at GYMNASIUM

Branding

Brands that look the part

Positioning & messaging
Visual identity in use
Social content systems
Newsletters & decks

Two luxury brands, one voice

Content

Write, shoot, edit

Scripts & shot lists
Interviews & documentary
Aerials on location
Editing & colour grading

16 brand films in this portfolio

AI-powered

AI workflows

Claude & Gemini systems
Automated reporting
AI-assisted video & animation
Research & content at scale

Published paper on ERP + AI

Software

The stack.

Marketing, funnels, OTAs, web, content and AI. The tools I use every week, not a wish list.

AI-powered

AI is how one marketer covers a whole department.

Published · Eduvest, Aug 2026 Integration of ERP with AI- and data-analytics-based predictive maintenance: a systematic literature review (PRISMA) Abhirama, H. A. & Herwanto, P. · doi.org/10.59188/eduvest.v6i8.53264 ↗

In the bag

The kit.

My own cinema kit, so a shoot doesn't wait on rentals. Raw files and proper stabilisation on location.

Book a shoot

CameraBlackmagic Pocket Cinema Camera 4K4K DCI · Blackmagic RAW · 13 stops

Cinema colour and raw files that hold up in the grade.

LensSigma 18-35mm f/1.8 Art+ Viltrox speed booster

Fast zoom for interiors at dusk and wide architecture.

GimbalDJI RS 2 Pro3-axis · 4.5 kg payload

Smooth walk-throughs of villas, tents and factory floors.

B-camDJI Osmo Pocket 31" sensor · vertical

Behind the scenes, reels and run-and-gun.

Currently inBali, IndonesiaGMT+8 · works across time zones↗

About

I started selling shoelaces on Shopee, learned marketing on mining conferences and villas, and now run the funnels and make the content for luxury brands in Bali.

I studied Informatics Engineering, so I'm as comfortable in GA4, a CRM or a WordPress theme as I am behind a camera. I like owning the whole chain: the data that says what to make, the content itself, and the ads that put it in front of the right people.

Next, I want to bring that to a bigger market: an international team where the numbers and the craft both matter, on-site or remote.